When people hear ‘race sponsorship’, they often picture serious racing fans or big corporate brands – but at Owlerton Stadium, sponsoring a race is far more accessible (and far more fun) than many people realise. In fact, it’s one of the simplest ways to turn a great night out into a truly memorable one.
Whether you’re planning a birthday celebration, organising a group night out, hosting clients, or simply looking for something different to do in Sheffield, sponsoring a race adds a personal touch that brings the whole evening to life.
From seeing your chosen race name featured on the night to soaking up the electric ambience, it’s an experience that puts you right at the heart of the action. So, who are sponsorship packages actually for?
Perfect for Birthdays, Milestones & Group Celebrations
If you’re celebrating a birthday, anniversary or special milestone, sponsoring a race is a brilliant way to make the night feel all about you. It adds a sense of occasion that goes beyond the usual meal or drinks, giving your group something to rally around and talk about long after the final race.
Seeing a race named in honour of your celebration, hearing it mentioned during the evening and being part of the buzz around the track turns a standard night out into a shared experience. It’s especially popular with larger groups, where race sponsorship helps bring everyone together and creates a real focal point for the evening.
A Great Choice for First-Time Visitors
For those new to greyhound racing, race sponsorship is a fantastic introduction to the atmosphere of Owlerton Stadium. It brings you closer to what’s happening on track, making the racing feel more engaging and interactive.
If you’re looking for something different to do in Sheffield – ideal for visitors to the city, as well as anyone fancying a change from the usual bars and restaurants – sponsoring a race adds an extra layer of excitement and makes your first visit extra impressive.
Corporate Event Sponsorship Without the Formality
Race sponsorship isn’t just for special occasions; it’s also an accessible form of corporate event sponsorship for local businesses looking to entertain clients, reward staff, or gain brand exposure in a relaxed, social environment.
Unlike traditional corporate hospitality, sponsoring a race feels informal and fun while still offering visibility and recognition on the night. It works particularly well as part of a wider business event, team night out or client entertainment package – giving your brand presence without the pressure of a large-scale sponsorship commitment.
How Much Does It Cost to Sponsor a Race?
One of the most common questions is: how much does it cost to sponsor a race? At Owlerton Stadium, race sponsorship is designed to be affordable and flexible, making it an easy upgrade to your visit rather than a major expense.
With a modest price point of £50, it delivers high impact for relatively low cost – especially when you consider how much personalisation and enjoyment it adds to the evening. For many guests, it’s a simple way to elevate a night out without stretching the budget, whether you’re visiting with friends, family or colleagues.
Racecard Advertising: A Simple Way to Be Seen
For businesses in particular, racecard advertising (included in our sponsorship package) is another valuable element of race sponsorship. Featuring your business name alongside your sponsored race helps increase visibility among a live audience already engaged in the event.
Racecards are used throughout the evening by attendees following the action, making them a practical and effective way to reinforce recognition. When combined with the lively ambience of a race night, it offers a notable alternative to traditional advertising formats.
Sponsorship Packages – What’s included?
- Personalised Race Name
- Racecard Feature
- Stadium Announcements
- Podium Presentation
- Photo Souvenir
Looking to do something a little different for your next night out? Whether it’s for friends, family or colleagues, our team can help you arrange a race sponsorship that enhances your plans.
To secure your race and start shaping an unforgettable evening at Owlerton, get in touch with us today to book!
